Egoscópio | interactive website and screening | 2003
Giselle Beiguelman reworked the idea of public space and three-dimensionality, moving beyond geographical concepts to compose a flexible territory articulated in the field of post-urban cities, and build a kind of site or website articulated ‘from’ and ‘between’ network dynamics. The work is constituted on a website – and in urban or public space by tele-intervention on an electronic panel located on the busy thoroughfare of Avenida Faria Lima. She created a disoriented hybrid character living on the boundary between art, advertising and information, in fact a disembodied ‘post-human’ subject that only recognizes itself in the space of telecommunication. During the two-week teleintervention, visitors accessing the website were asked to post sites based on these questions: What is the Egoscope like? How old are you? Where do you live? What do you do after work? Which are your favorite sites? The questions were not always answered, which accentuated the character of Egoscópio as alter ego for 21st-century urban culture.
Webcams transmit the display of the electronic panel and send it images to the public over the Internet giving viewers a unique experience of entering the era of hybrid-cyber space, which Beiguelman called ‘cybrid’.
Author of the award winning O Livro depois do Livro (1999). Her most recent studies include Wop Art, para telefones celulares (2001), lauded by local and international publications including The Guardian (UK) and Neural (Italy), and art involving public access to electronic billboards or panels such as Leste o Leste – and Egoscópio (2002), which was reviewed by the New York Times and other publications. Her work has appeared in important anthologies and reference works covering online digital arts such as the Yale University Library Research Guide for Mass Media and Information Arts: Intersections of Art, Science, and Technology (S. Wilson, MIT Press, 2001). She is active in the principal events in the field, at museums and new-media centers such as ZKM, Fundación Telefonica, Smart Project Space and MECAD, among other international conferences and symposia. She is professor with the postgraduate program in communication and semiotics at PUC-SP and the digital media and technologies course at the same university. She edits the new world section of Trópico and writes for Leonardo, Iowa Web Review and Cybertext, among other publications.