SERGIO MOTTA

Sergio Roberto Vieira da Motta was born on November 26, 1940, in São Paulo. He graduated as an industrial engineer in 1966, a period of effervescence in Brazilian politics. A businessman and public administrator, a culture and art lover, his last achievement was the reform of the telecommunications industry in Brazil, thus modernizing a sector that is so crucial for the contemporary world.

Private Enterprise

Sergio Motta was active as an entrepreneur in the field of engineering and technical consulting services. Soon after graduating, he worked for a number of planning companies until he became a partner of the engineering consultants firm Hidrobrasileira S/A in 1973, where he worked until it was sold in 1994, directing projects mainly in the areas of transport and sanitation infrastructure.

Public Life

In 1980, Motta took temporary leave from Hidrobrasileira and from 1980 to 1984, headed Coalbra (Coque e Álcool da Madeira S/A), an experimental plant located in Uberlandia (MG) for the purpose of extracting alcohol from wood.

From 1984 to 1987, Sergio Motta was vice president of Eletropaulo (Eletricidade de São Paulo S/A). In 1994, he coordinated the successful presidential campaign of Fernando Henrique Cardoso. He then became Minister for Communications from 1995 until his death on April 19, 1998.

When he took office in 1995, the telecommunications sector was extremely backward in terms of its technology and level of investment. In this context, Brazil risked being excluded from the development of one of the most important sectors in the contemporary world. In three years, Sergio Motta developed and achieved a real revolution in the sector in terms of extending access to these services and attracting an enormous volume of telecommunications investment for Brazil.

SERGIO MOTTA INSTITUTE (ISM)

The Sergio Motta Institute was founded a year after his death as a center for projects and discussion, and to play an active role in civil society, as expressed in the creative use of technology and the dissemination of innovation.

The Institute is independent in relation to the state and political parties. Its mission is to undertake initiatives based on the quality of human relations, and to effectively contribute to Brazil’s development in its multiple and diverse forms of expression.

The major distinctive feature of the Institute is its focus on everything that relates new telecommunications technologies — the chosen field of its ‘patron’ Sergio Motta — to the cultural and social sector, thus harnessing new technologies to help develop society. In relation to connections between culture, society and new technologies, the Institute has conducted a series of initiatives in consonance with the demands of our period. Today’s challenges point to a new category of action that calls for the mobilization of collectives if there is to be a real possibility of societal progress. Social mobility has become an strategic element to activate today’s networks.

THE MAIN PROJECTS UNDERTAKEN BY THE SERGIO MOTTA INSTITUTE SINCE 2000 ARE:

Sergio Motta Week
Talks, discussions and meetings on topics of interest to the Institute. Six series were held from 2000 to 2005, with 30 forums and panels, presentations by 50 speakers and 4,500 participants. The main themes discussed were technology and telecommunications reform, globalization and social exclusion, a basis for sustained economic development and election scenarios. Speakers included Renato Guerreiro, Ethevaldo Siqueira, Gilberto Dupas, Milú Villela, Fernando Henrique Cardoso, José Serra, Gesner de Oliveira and Roberto Gianetti da Fonseca.

Sergio Motta Art and Technology Award
Since 2000, the Sergio Motta Art and Technology Award has been recognizing and encouraging Brazilian art and media works. In Brazil and internationally it acts through partnerships with institutions, such as the Reina Sofia Museum, in Spain, or the ZKM, in Germany. The Institute also uses web resources, such as the blog, the YouTube video channel and images on Flickr. In these channels, virtual exhibitions are held, and the art and media work, fostered and recognized by the Award, reach different audiences. Alongside this work, we run projects prospecting and publicizing new talents, such as the Technological Connections Festival and the Recombining Territories Workshops.

Technological Connections Festival
The Festival seeks to heighten the visibility of work done by students in the field of art, design and technology.

Recombinant Territories Workshops
Multimedia workshops for young artists outside the Rio de Janeiro–São Paulo area.

Online festivals – HTTPVIDEO, HTTPTags and HTTPSom

Festivals held on the Internet using social networking platforms, focusing on video, music and curatorial design.

Symposiums
Debates on digital culture and the new situation for artistic production in Brazil.

You too can become one of our partners!

The Sergio Motta Institute is legally recognized under Brazilian law as a “civil-society organization in the public interest” (OSCIP). You can take part by making a donation directly or donating under Brazil’s program allowing tax rebates against cultural spending. In return, the Sergio Motta Institute will ensure major exposure for your company’s brand on its graphics, websites and materials for dissemination to the press, as well as on products arising from the project. Your brand will be associated with creative use of technology and dissemination of innovations.
You too can become one of our partners!

Travessa Dorothy Poli Zioni, 7 | 05016-070 | São Paulo-SP | Brazil
T/F 55 11 3873-0279 | ism@ism.org.br